Why do we feel guilty spending money on ourselves?

psychologia pieniędzy

Imagine you're sitting in a coffee shop and order a more expensive cappuccino instead of a regular coffee. Or you pop into a shop for one item and leave with a bag of shopping you „didn't actually need”. After the momentary pleasure, something unpleasant follows – a slight but nagging sense of guilt. Where does this feeling come from? Why is spending money on ourselves so often accompanied by moral discomfort, as if we...